Measurement Strategy

Why Hope is Not A Measurement Strategy aka The Ballad of the Gas Station Hot Dog

Have you ever been traveling, stop for gas, and all of a sudden your stomach growls and you grab the first thing you see – that gas station hot dog that has been sitting there for who knows how long. You don’t know if it’s fresh, been there 2 days, but you blindly eat it because it saves you time. (For our friends in New York – think of this as the last “dirty water dog” in the cart – don’t judge – we have all been there)

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