Content Strategy uses trustworthy, compelling media to communicate an organization’s workforce development goals and broader learning philosophy to a specific audience. A content strategy is important because it improves an audience’s learning experience, captivates their imagination, and garners support and interest for a company or business.
As you may be experiencing firsthand, the COVID 19 crisis has pushed students out of the classroom and into the world of online learning. Experts predict that online and remote learning isn’t going anywhere and that most schools will continue with an eLearning hybrid approach. If digital is our future, how do we provide the best education for our learners?
Google, American Express, Uber, AirBnB, Zillow and Twitter are but a few of the companies that recently announced extended- or even permanent- telecommuting policies for their employees. According to the Brookings Institute, up to half of American workers are currently working from home, more than double the fraction who worked from home (at least occasionally) in 2017-18. While this switch to remote work is due to Covid-19, it’s commonly expected that telecommuting will extend long past the pandemic.
Now hear this ……. You are no Robin Thicke and Pharell ……. I mean sure, you are probably pretty cool, but as a learning designer, we implore you ……no blurred lines. Ok – so all silliness aside, let’s get serious for a moment about accessibility and digital learning product. Image if you will being John Every Employee. You have asked John to complete a mandatory training course – you know – code of conduct, keep out of company jail kind of stuff that we are all so excited to do every year…..repeat after us “I solemnly swear I am up to no good….” – ok we are there. But John can’t launch the course – and it is not because he has a browser issue or even an issue with the course itself per se.
It used to be when one thought of the ‘future’ they may imagine The Jetsons; flying cars and teleportation machines. It sounds ridiculous, but at one time so was the idea of electricity or even the Internet seventy years ago. Now look at us, technology has evolved into being an important part of our everyday lives. We use our devices to communicate, order food (imagine explaining Grubhub to the average citizen in the 1950’s), meet people, read the news, and most importantly to learn.
You have searched high and low in the organization – and you think you have found the perfect SME to be part of your project – how do you ensure that they have all the skills that you need – that they can storyboard the learning experiences, that they can spin a good tale as a storyteller, that they can create assessments to truly see if your have learned something, and that they will be able to take the stage (in person or virtually) and facilitate a truly effective learning experience. You know what we mean right? How do you know if you have captured a unicorn?