Content Strategy uses trustworthy, compelling media to communicate an organization’s workforce development goals and broader learning philosophy to a specific audience. A content strategy is important because it improves an audience’s learning experience, captivates their imagination, and garners support and interest for a company or business.
Joe is a new clinical medical assistant at his local hospital. He recently went through a paid training program that the hospital paid for and has committed to being with the hospital for a year. One his first day on the job he is thrown into the deep end, he is told there is no real onboarding program – and he will need to figure out how to do the job he was hired to do. Did you hear that. That ticking sound. The clock has started counting down the weeks, days, minutes, and seconds until Joe leaves.