The book focuses on how to communicate the impact of organizational learning.
Raleigh, N.C. (June 3, 2025) – WeLearn, the learning services and consulting partner that creates exceptional learning experiences, is excited to announce the launch of Dr. Keith Keating’s newest book, “Hidden Value.”
In “Hidden Value,” Dr. Keating, author of “The Trusted Learning Advisor,” flips the script on traditional L&D thinking and presents a bold new roadmap for making learning’s impact undeniable. This book isn’t just about measurement; it’s about transforming L&D into a value powerhouse by seeking, creating, measuring, and communicating impact in a way business leaders understand.
“We’re living in a moment where learning and development are under pressure to prove their worth more than ever — budgets are being cut, the impact is being questioned, and too often, L&D is still seen as a cost center,” said Dr. Keating. “I wrote ‘Hidden Value’ because I believe the problem isn’t that learning lacks value; its value is too often hidden.”
“Dr. Keating has always been someone who challenges me to think deeper, lead better and keep people at the center of learning. ‘Hidden Value’ is a reflection of his heart, his mind, and his mission — and it’s a gift to all of us who believe learning can truly change lives,” said Sean Stowers, WeLearn Founder and CEO. “To celebrate the book launch, we’ll be giving away copies during our panel discussion, ‘Dispatches From The Front-Line: What Happens When The Rubber Meets the Road Implementing Your Learning Strategy?’ at the Training Industry Conference & Expo (TICE) on June 4 at 9:45 a.m. ET.”
In addition, learning professionals can engage with Dr. Keating in the upcoming “Trusted Learning Advisor” session. This transformative program is designed to elevate learning and development professionals into strategic partners within their organizations.
The Trusted Learning Advisor program has been approved by Training Industry Inc. for eight continuing education recertification hours toward the Certified Professional in Training Management credential.
To explore resources and services, visit welearnls.com.
About WeLearn Learning Services
WeLearn Learning Services is dedicated to creating engaging and innovative learning experiences that drive individual and organizational performance. With a focus on delivering high-quality learning solutions, WeLearn partners with clients to foster a culture of continuous learning and development.
Media Contact: Katie Garcia ([email protected])