Emotional Design: How to Create Learning Experiences that Connect with Learners on a Deeper Level
As humans, we like to pride ourselves on basing our decision-making on probability and logic. But we’re far from computers and AI. We don’t always make the most rational decisions, nor can we explain why we’re drawn to people, things, and experiences that evoke intense emotions. This is because we’re highly emotional beings. In fact, humans base 90 percent of decisions on emotions and use logic to justify their actions to themselves and others.