Month: August 2018

Corporate Jargon

Do Learners Dream in Corporate Jargon?

We have spent a lot of time talking about changing the way in which we, as digital learning designers and digital learning developers, can change the way in which we build digital learning products. We declared eLearning dead, discussed creating unifying design principles (while speaking Dothraki and Klingon), took a page from the playbook of iconic brands, and talked about some patterns that are worth repeating—but now we want to turn our attention to one of our favorite topics: Content.

Some Patterns You Want to Repeat

In the world before Minecraft, we had Tinkertoys, Legos, or even Lincoln Logs. They were building blocks we could use to build a castle, spaceship, or house. The parts all fit into a specific pattern or function; once you knew how each part fit in relation to the others, the sky was the limit.

Iconic Brands Do It and So Learning Organizations

Design in the foundation of a truly great digital product. Whether it is an app on the Apple App Store, Netflix, or Amazon—every great digital experience starts with design. Yet when it comes to creating digital learning products, designers tend to focus on the didactic design and, to a lesser degree, the visual design of the learning experience.

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