As a learning leader you are always trying to “influence” the audience you are responsible for training. You, the learning organization and the learning experiences you are creating need to connect with the audience. When that connection is made, not only is the learning more impactful, but you are also creating the opportunity for the learning to go viral inside the organization – and while there are many tools at your disposal to create truly impactful learning, as a learning leader you should not forget to plan for your influencers in your content development process.