Key stakeholders have a lot to think about when it comes to marketing their businesses and their mission, especially during this global pandemic. In a world saturated with images and information, it’s important to keep up with the newest and most impactful modes of communication.
Content Strategy uses trustworthy, compelling media to communicate an organization’s workforce development goals and broader learning philosophy to a specific audience. A content strategy is important because it improves an audience’s learning experience, captivates their imagination, and garners support and interest for a company or business.
A Content Strategy For Clients and Key Stakeholders
Get Online: Half the world’s population uses social media! According to a study by Hootsuite, social media users have grown by more than 10% over the past year, making the global total of 3.96 billion by the start of July 2020. This means that exploring social media is crucial for building better digital habits and engaging as many people as possible.
Set social media goals and objectives: While it might be tempting to jump right into the social media landscape, it is important to take a step back and ask yourself what your goals are. Speak with your employees to create goals that are measurable, attainable, and relevant to your company’s learning philosophy.
For example, instead of focusing on how many likes a post gets, make a plan to actively acquire new customers, or solidify relationships with existing ones.
Content is King and Curation Is Too!
Learn From The Best: Why be intimidated by your competition when you can use them to improve your own learning experience? Perhaps your number one competitor uses daily Instagram stories to captivate their audience. Instead of ignoring this method, see if it works with the social media objectives you have already created.
Find Inspiration In Your Supporters: Actively ask existing followers what they want to see more of, and give them what they ask for. Maybe this means creating shorter captions or using more humor in your posts. Take note of what excites your viewers, and let that guide you.
Ways To Stay Constantly Connected
Prepare Your Content: Planning and creating relevant posts in advance means that you have a little extra support in your workflow. It is important to edit your text, fact-check your information, and make sure it is appropriate in the given context.
Consider making a social media calendar that marks both major and relevant holidays. This tool will ensure that the content you post is fresh, timely, and non-offensive.
Keep Your Content Safe: Your visual content should not be condensed in your iPhone library or thrown carelessly into an unlabeled folder. Think about using Dropbox, Google Drive, and an external hard drive to ensure that your hard work does not go to waste. Date everything and make sure the last person to edit the content puts their initials at the end of the file name.
Digital Learning And Your Future
It can be easy to fall back into familiar habits and stay in your marketing comfort zone. It’s important to remember that by using accessible digital tools and being focused, you can shape your company’s reach and global image.
What have been some content strategy methods that have worked for you? What hasn’t worked? Don’t hesitate to reach out to our eLearning team and keep the conversation alive. We are here to provide you with the support you need, and help you realize your potential!
